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Beyond You

Campaign for Maurten sports fuel

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Beyond you is a campaign for Maurten Sports fuel. In our project we wanted to focus on the body's potential and created a pop-up running lab where runners could test their potential before marathon events. In addition to that we created a monochrome visual identity and a bold tonality to put emphasis on Maurten's focus towards elite and semi-elite athletes.

 
 
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Photo by Maurten
 
 
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